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Protected by their shields? Why are UK universities increasingly adopting coats of arms as their logos?

Posted on December 17, 2018July 8, 2019by Richard Budd
UK university

In what is now a classic paper, Paul DiMaggio and Walter Powell (1983) explained that companies/firms in any given field (loosely speaking, an industry) often resemble each other after a time. They described how the process […]

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